I was born in Birkenhead, England, in 1985. I grew up in a football family, playing from an early age, being one of the first players to represent Glenavon JFC and attending my first Everton Football Club match at the age of 2. Today I’m an active researcher and senior lecturer at Manchester Metropolitan University.
My Academic Credentials
I received my PhD in sport science from Liverpool John Moores University in 2014 and had taught at the Liverpool John Moores University, Abertay University, Dundee, the University of Derby and Leeds Beckett University from 2006 until 2015. Since then, I have been a senior lecturer in Business Management at Manchester Metropolitan University actively leading and involved in a number of research projects. I am also the Research Director of Connect Sport, a network that serves to raise awareness of and participation in community sport, and I help organise The Football Collective, a platform to share and engage in critical debate around football, both with my colleague Dr Paul Widdop.
My Areas of Research
I am primarily interested in the social role of sport (specifically football) through the evaluation of organisations and interventions using mixed and multi-method approaches both quantitative and qualitative.
Currently I conduct research with a number of football clubs in England and key strategic stakeholders in football (and sport), including the Football League Trust, the English Premier League, the English Homeless FA, International Olympic Committee and the Football Foundation (the UKs largest sports charity). This work concerns research with participants across the lifespan (including “hard-to-reach” groups), and extends to coaches, managers, chief executives, funders, policy makers and other stakeholders.
During this time I have also, led a number of club based interventions including those based within the Everton Active Family Centre (a unique centre based at Goodison Park the home of Everton Football Club), completed the national evaluation of the Extra Time programme, alongside the completion of a further three national evaluations concerning school sport, coach education and sustainable community facility investment. On top of this, I am interested in the impact of austerity driven policy measures on the provision of sport and leisure, sport management and Public Health.
To bring this together, I am interested in utilising various communication methods to share and raise the awareness of the findings of my own and others research to the general public (individuals, families, communities, organisations, commissioners and policy makers). Which supports my role with the fabulous Public Engagement and Performance Conference!
Please do not hesitate to contact me on Twitter @parnell_daniel or via email email@example.com