Sporting Director: Football’s most misunderstood job?

What exactly does a Sporting Director do? And why does the role arouse suspicion and even hostility in this country?

 

Ramón Rodríguez Verdejo (above), better known as Monchi, is revered in Seville. English football has never had a Sporting Director who comes close to him in terms of public affection. We asked Dr Dan Parnell, who leads research on the Master of Sport Directorship course at Manchester Metropolitan University, for his lowdown on the role…

 

The full article is available on The Training Ground Guru, found here.

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