Background

Dan graduated in Sport Science (Exercise and Health) from Liverpool John Moores University in 2014 with his PhD. He is senior lecturer in Business Management at Manchester Metropolitan University. He is the Research Director of Connect Sport, a network that serves to raise awareness of and participation in community sport research and a co-Founder and Editor of The Football Collective, a platform to share and engage in critical debate around football, which is also the largest global network of football researchers. On top of this, Dan serves on a number of leading sport journal editorial boards, frequently reviews for leading sport journals and maintains outstanding links to the sport industry.

Dan prides himself with three key strengths. First, is his ability to be able to communicate complex information to a range of audiences whether participants across the lifespan (including “hard-to-reach” groups), coaches, teachers managers, chief executives, owners, funders, policy makers and other stakeholders. Secondly, his ability to utilise research informed, credible and practical solutions for industry. Thirdly, his ability to develop and lead multi-disciplinary research teams. He has presented globally on issues from the impact austerity on sport business through to the social role of sport in Medellin, Colombia. As such, Dan maintains an extensive global network of collaborators.

Dan is as a collegiate scholar with a growing reputation for current, policy-relevant, empirically-rich research in areas that closely connect with sport business and management, who engages closely with the sport industry and can connect across multi-disciplinary areas and research programmes within the Business School and University. He is a highly competent teacher and has a strong commitment to research-led teaching and student engagement.

Dan leads the Research Directorship in Practice unit of the Masters in Sport Directorship. He has extensive experience leading research in industry utilising mixed and multi-method approaches both quantitative and qualitative. Dan has led the successful programme of research within this module on the MSD and has extensive student supervisory experience at PhD level, executive education, Masters and undergraduate levels.

He remains an active researcher, where he currently conducts research with a number of football clubs in England and key strategic stakeholders in football and sport, including the Football League Trust, the English Premier League, the English Homeless FA, International Olympic Committee and the Football Foundation (the UKs largest sports charity). Further, he has demonstrated extensive leadership experience in research teams having completed the national evaluation of the Extra Time programme, alongside the completion of a further three national evaluations concerning school sport, coach education and sustainable community facility investment.

Since 2014, he has published 20+ research articles, 3 editorials, edited 4 special issues, published 5 research letters, 30 online industry articles, have had two special issues published as books with Routledge, amongst other research outputs under review and forthcoming, notably the Routledge Handbook of Football Business and Management and The Football Collective Book Series with Routledge.

All publications appear in academiaedu profile found here or on this site here. 

Email: d.parnell@mmu.ac.uk

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